Brand Refresh + Brand Leadership + Integrated Creative

Frontier Senior Living needed a cohesive creative and marketing approach capable of supporting its growing portfolio of senior living communities nationwide. The work spans brand refresh and development, creative direction, market research, digital strategy, and media, creating consistent brand experiences while adapting creative and marketing efforts to the needs of individual communities and local markets.

Creative Direction / Art Direction / Brand Strategy / Design / Market Research / Media Strategy & Buying / Digital Strategy

Brand Identity, Brand Standards, Website Design & Management, Digital Advertising, Media Planning & Buying, Print Collateral, Direct Mail, Sales Materials, Social Media Creative, Community Marketing Materials, Signage & Environmental Graphics, Multi-Location Brand Applications

Brand Refresh + National Franchise Creative

Shine needed a more contemporary and cohesive brand system that could support its growing network of 50+ locations while maintaining the approachable personality of the existing brand. The refresh evolved the identity rather than replacing it, creating a more flexible visual system for use across national and local marketing.

Creative Direction / Brand Strategy / Art Direction / Design

Brand Identity, Brand Guidelines, Website, Digital Advertising, Email Marketing, Print Collateral, Direct Mail, Vehicle Graphics, Environmental Graphics, Social Media, Franchise Marketing, Templates

Art Direction + Integrated Campaign Creative

As an Art Director with an agency supporting Six Flags, I developed campaign and in-park creative across a wide range of guest-facing touchpoints. From key art that became the foundation for integrated campaigns to large-format outdoor and in-park materials, the work required translating established brand standards, seasonal promotions, and attraction experiences into engaging creative that could perform across physical and digital environments.

Art Direction / Design / Campaign Development / Key Art Development

Campaign Key Art, Billboards & Outdoor Advertising, In-Park Event Logos, Environmental Graphics, Print Collateral, Digital Campaign Assets, Promotional Materials, In-Park Creative, Photo Editing

Brand Refresh + Global Franchise Creative Leadership

As Creative Director for Rainbow International, now Rainbow Restoration, I led a comprehensive brand refresh for one of the world’s largest restoration franchise systems, with more than 450 locations across five countries at the time. The initiative modernized the brand across virtually every major customer and franchisee touchpoint, creating a more cohesive visual system that could be consistently implemented across a large international network.

Creative Direction / Art Direction / Team Leadership / Brand Strategy / Brand Stewardship / Franchise Brand Support / Digital Creative

Logo Redesign, Visual Identity & Brand Guidelines, Fleet Graphics, Website Redesign, Print Collateral, Advertising Creative, Franchise Marketing Materials, Trade Show & Event Materials, Digital Assets, Environmental Brand Applications, Brand Standards & Creative Toolkits

Creative Direction + Large-Scale Experiential Branding

The Dwyer Group’s annual Reunion brought together more than 2,000 franchisees, executives, vendors, and partners for a week of speakers, breakout sessions, program launches, a trade show, and franchise events. For the 2015 Austin Reunion, “Dwyer City Limits,” I spent 13 months directing the creative development of an immersive music-inspired event identity in which each franchise brand represented a different musical genre while remaining connected to a unified conference theme. I led the creative process across internal design teams, brand presidents, C-suite leadership, event planners, and production vendors from concept through final execution.

Creative Direction / Team Leadership / Experiential Creative Direction / Executive Collaboration / Multi-Brand Coordination / Vendor & Production Oversight

Event Theme & Creative Direction, Event Identity System, Website, Print Collateral, Stage & Environmental Graphics, Trade Show Creative, Large-Format Graphics, Keynote Presentations, Signage & Wayfinding, Promotional Products, Apparel, Digital Event Assets, Multi-Brand Creative Applications

Creative Direction + Franchise Brand Leadership

As Creative Director, I led a creative team supporting Mr. Rooter’s national franchise network and oversaw the creative development of hundreds of marketing and advertising projects across a broad range of channels. The role combined day-to-day creative leadership with long-term brand stewardship, evolving the visual system while ensuring national campaigns, digital experiences, and locally executed franchise marketing maintained a consistent and recognizable brand.

Creative Direction / Art Direction / Team Leadership / Brand Stewardship / Campaign Development / Photography / Franchise Brand Support

Integrated Campaign Creative, Brand Guidelines, Print Advertising, Digital Advertising, Direct Mail, Marketing Collateral, Website Redesign, Photography, Photo Shoot Planning & Direction, Franchise Marketing Materials, Brand Standards & Creative Toolkits

Packaging + Retail Creative

As an Art Director supporting Speed North America, I developed packaging and retail creative for a range of trimmer line products, exploring concepts designed to differentiate products within a highly competitive retail environment while maintaining a cohesive family look across the line. The work extended beyond packaging into point-of-purchase displays and sales presentations designed to communicate product benefits and support retail placement.

Art Direction / Concept Development / Packaging Design / Graphic Design / Presentation Design

Product Labels, Retail Packaging, Packaging Concepts, Point-of-Purchase Displays, Retail Graphics, Sales & Pitch Presentations

Brand Development + Community Launch + Ongoing Support

The Preserve at Spring Creek needed a distinctive brand identity and comprehensive creative platform to introduce a new senior living community to the North Dallas market. The work established an elevated visual presence reflecting the scale, quality, and lifestyle of the community, then extended the brand across a complete pre-opening and grand-opening campaign designed to build awareness and support the community’s launch.

Creative Direction / Art Direction / Brand Strategy / Design / Campaign Development

Logo & Visual Identity, Brand Standards, Grand Opening Campaign, Direct Mail, Print Collateral, Sales & Marketing Materials, Stationery, Trade Show Materials, Digital Assets, Pre-Opening Signage, Environmental Brand Applications

Brand Launch + Franchise Creative Leadership

Following The Dwyer Group’s agreement with Canada-based Sunshine Grounds Care, The Grounds Guys needed a new brand identity and creative platform for its expansion into the United States. I helped develop and launch a polished visual system built around rich green and gold, contemporary typography, modular layouts, and vibrant photography—positioning the emerging franchise as a professional, premium grounds care brand with a strong sense of community. The identity was subsequently extended across hundreds of national and local marketing applications as the franchise rapidly expanded throughout the U.S.

Creative Direction / Art Direction / Brand Development / Design / Team Leadership / Brand Stewardship / Campaign Development / Photo Shoot Planning & Direction / Photography / Franchise Brand Support

Brand Launch & Visual Identity, Brand Guidelines, Integrated Campaign Creative, Print Advertising, Digital Advertising, Direct Mail, Marketing Collateral, Franchise Marketing Materials, Photography, Photo Shoot Planning & Direction, Promotional Materials, Brand Standards & Creative Toolkits

Conference Branding + Experiential Design

Hosted in Charlotte, NC, Shine’s 2026 “Full Throttle” conference brought its racing-inspired theme to life through an immersive visual experience spanning the entire event. Working alongside Shine’s marketing team to establish the creative direction, I developed a bold, high-energy identity that carried the NASCAR-inspired concept across environmental graphics, presentations, apparel, print, awards, and attendee touchpoints.

Creative Direction / Art Direction / Event Branding / Design / Experiential Design

Conference Logo & Visual Identity, Floor Graphics, Posters & Environmental Graphics, T-Shirt Design, Executive Presentation Deck, Awards Banquet Presentation, Print Materials, Table Tents, Event Collateral, Custom Award & Medallion Design

Rebrand + Visual Identity

Formerly The Inn at Los Patios, Forest Oak Landing underwent a complete rebrand to coincide with a significant renovation of the San Antonio independent living community. The new identity introduced a more modern, elevated aesthetic that better reflected the community’s luxury amenities and refreshed surroundings while incorporating Spanish-inspired visual elements that connect the brand to its San Antonio setting.

Creative Direction / Art Direction / Brand Strategy / Design

Naming & Brand Development, Logo & Visual Identity, Brand Standards, Signage, Print Collateral, Sales Kits, Marketing Materials, Digital Assets, Community Brand Applications

Creative Direction + Consumer Brand Evolution

As Creative Director for Personal Trainer Food, I led the evolution of the direct-to-consumer weight-loss meal brand while remaining deeply involved in hands-on design and art direction. I directed a comprehensive brand update spanning visual standards, packaging, digital experiences, and marketing creative; led the redesign of the e-commerce website; and developed the UX/UI for the customer account portal. I also managed an internal creative and digital team and helped launch sister brand Fudoozie, extending my role across two distinct consumer brands.

Creative Direction / Art Direction / Design / Team Leadership / Brand Stewardship / UX/UI Design / Digital Creative / Campaign Development / Creative Strategy

Brand Guidelines & Visual Standards, E-Commerce Website Redesign, UX/UI & Customer Portal Design, Product Packaging & Labels, Landing Pages, Digital Advertising, Weekly Promotional & Sales Creative, Print Collateral, Infographics, Social Media Creative, Email & Web Graphics, Campaign Creative

Art Direction + Integrated Campaign Creative

As an Art Director with an agency supporting Kennywood, I developed creative for seasonal campaigns, attractions, events, and park promotions across a wide range of traditional and digital channels. The work balanced Kennywood’s distinctive personality and heritage with energetic, contemporary creative designed to capture attention, build excitement, and translate consistently across guest-facing touchpoints.

Art Direction / Design / Campaign Development / Digital Creative / Advertising Design

Print Advertising, Digital Advertising, Posters, Email Design, Billboards & Outdoor Advertising, Promotional Materials, Campaign Creative, In-Park Marketing Assets, Photo Editing

Multi-Brand Art Direction + Entertainment Creative

As an Art Director with an agency supporting Apex Parks Group, I developed creative for a diverse portfolio of theme parks, water parks, and family entertainment centers, including SpeedZone, Indiana Beach, Martin’s Fantasy Island, Boomers, and Big Kahuna’s. The work required adapting creative to the distinct personality and audience of each property while producing engaging, campaign-driven design across digital, physical, and in-park applications.

Art Direction / Design / Campaign Development / Brand Development / Experiential Creative

Digital Advertising, Print Collateral, Outdoor Advertising, Merchandise Design, Logo Design, Promotional Materials, Campaign Creative, In-Park Graphics, Environmental Graphics

Environmental Design + Multi-Location Production

For Texas Roadhouse, I designed and coordinated the production of custom back-of-house communication boards for multiple restaurant locations. Each installation was tailored to the location’s specific dimensions and operational needs, creating an organized, brand-consistent system for communicating goals, company priorities, secret shopper scores, news, upcoming events, and other team information. The boards featured white printed graphics on black dry-erase surfaces, allowing content to be easily updated by restaurant leadership.

Art Direction / Environmental Design / Graphic Design / Production Coordination

Environmental Graphics

Brand Development + Consumer Product Launch

As a business partner, Creative Director, and Marketing Director for LUäR Supplements, I led the creative development and marketing of a topical CBD and essential oils wellness brand. From competitive research and brand positioning through packaging, e-commerce, and promotional execution, I helped build a cohesive consumer brand designed to differentiate LUäR in the wellness market and communicate its focus on premium ingredients and targeted topical products.

Creative Direction / Art Direction / Brand Strategy / Design / Marketing Direction / Competitive Research / Business Partnership

Brand Identity, Product Packaging & Labels, E-Commerce Website Design, Marketing Collateral, Digital & Social Media Assets, Experiential Materials, Promotional Products, Apparel, Product Photography & Creative, Sales & Marketing Materials

Art Direction + Integrated Park Creative

As an Art Director with an agency supporting H2OBX Waterpark in the Outer Banks, I developed advertising and guest-facing creative across a broad range of traditional and digital channels. The work translated the park’s energetic, family-focused experience into vibrant campaign and promotional materials designed to attract visitors while maintaining a consistent visual presence across pre-visit marketing and in-park touchpoints.

Art Direction / Design / Campaign Development / Digital Creative / Photo Editing

Flyers, Trifold Brochures, Park Maps, Digital Advertising, Social Media Creative, Outdoor Advertising, Direct Mail, Web Graphics, Marketing Collateral, Photo Editing & Image Compositing, Promotional Materials

Brand Development + Integrated Creative

Safe Harbor Solutions needed a professional and distinctive brand presence that could communicate the expertise, reliability, and forward-thinking approach behind its IT management and consulting services. I developed the visual identity and brand system from the ground up, then extended it across a comprehensive range of digital, print, advertising, and experiential applications designed to build awareness and support the company’s presence within the senior living industry.

Creative Direction / Art Direction / Brand Strategy / Design / Digital Strategy / Campaign Development

Logo & Visual Identity, Brand Standards, Website Design & Development, Digital Brochures, Print Collateral, Stationery, Social Media Content, Experiential & Event Materials, Programmatic Display Advertising, Email Marketing, Digital Advertising, Sales & Marketing Materials

Creative Direction + Large-Scale Experiential Branding

The Dwyer Group’s 2013 Reunion brought together more than 1,800 franchisees, executives, vendors, and partners for a week of speakers, breakout sessions, program launches, a trade show, and franchise events. Built around an energetic carnival theme, “Step Up” gave each franchise brand its own sideshow-inspired persona, creating distinct individual expressions while unifying the company’s portfolio within a cohesive event experience. Over a 13-month development cycle, I directed all aspects of creative from initial concept development through final event execution.

Creative Direction / Team Leadership / Experiential Creative Direction / Concept Development / Executive Collaboration / Multi-Brand Coordination / Vendor & Production Oversight

Event Theme & Creative Direction, Sideshow-Inspired Brand Concepts, Event Identity System, Website, Print Collateral, Stage & Environmental Graphics, Trade Show Creative, Large-Format Graphics, Keynote Presentations, Signage & Wayfinding, Promotional Products, Apparel, Digital Event Assets, Multi-Brand Creative Applications

Creative Direction + Large-Scale Experiential Branding

The Dwyer Group’s 2014 Reunion brought together more than 1,800 franchisees, executives, vendors, and partners for a week of speakers, breakout sessions, program launches, a trade show, and franchise events. Built around an “Above & Beyond” superhero theme, the creative concept transformed each franchise brand into a unique hero inspired by its services and personality, giving every brand an individual identity while unifying the entire portfolio within one immersive event experience. Over a 13-month development cycle, I directed all aspects of creative from initial theme and character concepts through final event execution.

Creative Direction / Team Leadership / Experiential Creative Direction / Concept Development / Executive Collaboration / Multi-Brand Coordination / Vendor & Production Oversight

Event Theme & Creative Direction, Superhero Character Concepts, Event Identity System, Website, Print Collateral, Stage & Environmental Graphics, Trade Show Creative, Large-Format Graphics, Keynote Presentations, Signage & Wayfinding, Promotional Products, Apparel, Digital Event Assets, Multi-Brand Creative Applications

Campaign Design + National Television Promotion

When The Dwyer Group’s CEO, Dina Dwyer-Owens, was selected to appear on CBS’s Undercover Boss, the company was given the opportunity to develop a limited promotional campaign surrounding the episode. As the sole internal designer assigned to the project, I developed the campaign across digital, event, and customer-facing applications while working within CBS brand requirements and an approval process that required all creative assets to be reviewed prior to production and distribution.

Lead Design / Campaign Design / Art Direction / Digital Design / Production Design / Brand Compliance

Watch Party materials, Banner Stands, Promotional Buttons, Technician Leave-Behind Materials, Promotional Web Page, Digital Campaign Assets

Creative Direction + Franchise Brand Leadership

As Creative Director, I led a creative team supporting Mr. Electric’s national franchise network, overseeing a wide range of marketing, advertising, and brand initiatives. In addition to managing ongoing creative development, I led an update to the brand’s graphical standards and partnered on a comprehensive website redesign, helping modernize the brand while maintaining consistency across national communications and locally executed franchise marketing.

Creative Direction / Art Direction / Team Leadership / Brand Stewardship / Campaign Development / Digital Creative / Franchise Brand Support

Graphical Standards & Brand Guidelines, Website Redesign, Integrated Campaign Creative, Print Advertising, Digital Advertising, Direct Mail, Marketing Collateral, Conference Logos & Event Branding, Quarterly Franchise Newsletter, Franchise Marketing Materials, Brand Standards & Creative Toolkits

Creative Direction + Franchise Brand Leadership

As Creative Director, I led a creative team supporting Mr. Appliance’s national franchise network, overseeing brand stewardship and the development of marketing and advertising creative across national and local applications. The work included major brand touchpoints such as a website redesign and new vehicle graphics, along with ongoing franchise communications and marketing support designed to maintain a cohesive brand presence across markets.

Creative Direction / Art Direction / Team Leadership / Brand Stewardship / Campaign Development / Photo Shoot Planning & Direction / Franchise Brand Support

Website Redesign, Vehicle Graphics, Integrated Campaign Creative, Brand Guidelines, Print Advertising, Digital Advertising, Direct Mail, Marketing Collateral, Quarterly Franchise Newsletter, Photo Shoot Planning, Franchise Marketing Materials, Brand Standards & Creative Toolkits

Art Direction + Editorial Design

Developed as a marketing resource for more than 1,100 franchisees across seven Dwyer Group brands, ROI Magazine was a 24-page publication designed to help franchise owners navigate an evolving marketing and advertising landscape. As Art Director, I established a distinctive editorial system featuring dramatic grayscale imagery, high-contrast yellow accents, clean information hierarchy, colorful feature spreads, and infographic-driven content that made complex marketing topics approachable and engaging.

Art Direction / Editorial Design / Graphic Design / Information Design / Visual Storytelling

Publication Design, Editorial Layouts, Cover Design, Infographic Centerfolds, Data Visualization, Custom Graphics, Typography & Layout Systems, Print-Ready Production

Creative Direction + Lifestyle Editorial Design

My Home Life was a consumer-facing lifestyle brand created by The Dwyer Group to deliver useful, engaging content centered on the home and family life. Drawing expertise and content from across the company’s portfolio of home-service brands, MHL covered topics including home safety, design, DIY, maintenance, and family engagement through a digital magazine and supporting social channels. I established the publication’s visual direction by designing the inaugural issue, then led my creative team in evolving and producing subsequent editions and digital content.

Creative Direction / Art Direction / Editorial Design / Design / Team Leadership / Digital Creative / Visual Storytelling

Digital Magazine Design, Inaugural Issue Design, Editorial Layouts, Visual Identity, Social Media Creative, Digital Content, Typography & Layout Systems, Multi-Brand Content Applications

Brand Development + Hospitality Creative

Following the restoration of a historic 1910 Mediterranean-inspired home in downtown Waco, Migel House needed an identity that could bring together its architectural heritage, local history, and transformation into an elegant bed and breakfast. I developed a refined visual system pairing ocean blues and bright whites with contemporary layouts, classical typography, and a distinctive logo inspired by details found in the home’s original masonry. The identity extended across an integrated mix of digital, social, and print marketing that helped establish Migel House as a distinctive local hospitality destination.

Creative Direction / Art Direction / Brand Strategy / Design / Marketing Strategy / Advertising / Website Design & Development

Logo & Visual Identity, Brand Standards, Print Advertising, Digital Advertising, Social Media Creative, Marketing Collateral, Promotional Materials, Digital Assets, Integrated Campaign Creative, Website

Editorial Design + Publication Concept Study

Back of House is a self-initiated editorial design study exploring the development of a restaurant-industry publication from audience research and positioning through art direction and visual execution. Conceived for restaurant owners and managers, the monthly publication was designed as an informed advisor—combining industry insights, success stories, and practical business guidance within a clean, contemporary editorial system that feels authoritative, approachable, and purposeful.

Art Direction / Editorial Design / Publication Strategy / Market Research / Audience Development / Concept Development / Graphic Design

Publication Concept, Editorial Art Direction, Cover Design, Editorial Layouts, Typography System, Visual Identity, Audience & Market Research, Publication Positioning, Custom Graphics

Brand Development + Digital Experience

The HUB 360 needed a brand that could bring its vision for a first-of-its-kind community center for adults with diverse abilities to life while building awareness, credibility, and donor support before the facility opens. The visual identity was designed to feel vibrant, inclusive, and optimistic, supported by a custom graphic system representing the many activities, spaces, and experiences planned throughout the center.

Creative Direction / Art Direction / Brand Strategy / Design / Website Design & Development / Copywriting

Logo & Visual Identity, Brand Standards, Custom Icon System, Website Design & Development, Website Copywriting, Donation Platform & Giving Experience, Automated Donor Email Communications, Digital Assets

Brand Development + Apparel E-Commerce

Skull State was a self-owned apparel brand built from concept through launch around original skull-themed artwork and merchandise. As Owner and Creative Director, I developed every aspect of the brand—from visual identity and original apparel graphics to product selection, e-commerce, social presence, and production—creating a complete direct-to-consumer brand while managing both the creative and operational sides of the business.

Ownership / Creative Direction / Art Direction / Brand Development / Illustration & Design / E-Commerce Design / Product Development / Marketing

Logo & Visual Identity, Original Apparel Artwork, T-Shirt & Merchandise Design, Product Selection, Shopify Store Design & Build, Website Graphics, Product Labels, Social Media Branding & Content, Facebook & Instagram Creative, Digital Advertising, Print Production, Drop-Shipping & Production Coordination

Brand Development + Launch

CleanArk Services needed a brand built from the ground up to support its mission of delivering professional commercial custodial services while creating meaningful employment opportunities for individuals with disabilities. From naming and visual identity to brand language and digital presence, the work established a complete brand system designed to communicate both professional capability and purpose.

Creative Direction / Art Direction / Brand Strategy & Development / Digital Strategy / Technology Consulting

Brand Naming, Logo & Visual Identity, Brand Standards, Brand Messaging & Language, Website Design & Development • Website Management • Print Collateral • Employee Uniforms • Digital Assets • IT & Technology Solutions

Brand Development + Digital Strategy

Efficient Enterprise Solutions needed a professional and cohesive brand presence that reflected the expertise behind its financial management and human resources services while bringing a sense of vitality and energy to the visual identity. The work balanced credibility and professionalism with a fresh, approachable aesthetic, creating a distinctive brand designed to feel as dynamic and people-focused as the businesses EES supports.

Creative Direction / Art Direction / Brand Strategy / Design / Digital Strategy / Content Strategy

Logo & Visual Identity, Brand Standards, Website Design & Development, Website Management, LinkedIn Strategy & Content, Blog Strategy & Content, Digital Assets

Brand Identity + Esports Creative

Blue Otter League needed a distinctive identity that could bring the personality of a professional League of Legends esports organization to life across competitive gaming, streaming, and digital content. The creative challenge was transforming the typically playful image of an otter into a bold, competitive mascot, supported by a modern visual system of geometric forms and digital-inspired graphics. The identity was expanded into a flexible family of marks for the league, its competitive team, podcast, social channels, and Twitch presence.

Art Direction / Brand Development / Visual Identity / Design / Digital Creative / Illustration Direction

Logo & Visual Identity, Mascot Design, Logo Variations, Blue Otter Gaming Identity, Otter Talk Podcast Identity, Twitch Screens & Overlays, Animated Background Graphics, Social Media Assets, Promotional Materials, Digital Brand Applications

Event Branding + Campaign Creative

For the American Advertising Federation District 10 Winter Conference in Waco, I volunteered to concept and develop the event’s creative campaign as a member of AAF Waco. Designed for an audience of advertising and marketing professionals, the concept took inspiration from graphic novels, using custom superhero characters, digitally painted imagery, bold color, and a gritty visual style to create a distinctive event identity. The campaign was extended across print, digital, and environmental applications throughout the three-day conference.

Art Direction / Concept Development / Design / Illustration / Event Branding / Campaign Development

Event Identity & Campaign Creative, Custom Character Illustrations, Digital Painting, Print Collateral, Digital Promotional Assets, Event Graphics, Environmental Applications, Conference Materials

Brand Launch + Gaming Media Creative

Nerdoriety was developed as a gaming media brand delivering news, reviews, commentary, podcasts, and discussion around gaming culture. I created the brand’s visual identity from the ground up, combining playful typography, “nerd” glasses, a bold neon green, white, and black palette, and custom hand-drawn illustrations to establish an energetic and recognizable personality. The visual system extended across the website, social channels, and Twitch, creating a cohesive digital presence designed to draw audiences into Nerdoriety’s content.

Creative Direction / Art Direction / Brand Development / Visual Identity / Design / Digital Creative

Logo & Visual Identity, Brand Standards, Custom Illustrations, Social Media Creative, Twitch Header & Channel Graphics, Twitch Panels, Profile Graphics, Podcast & Content Graphics, Digital Brand Applications

Brand Refresh + Consumer Product Creative

Cedarcide, a pest-control brand built around naturally derived cedar-oil products, needed a refreshed visual presence that better communicated its distinctive product offering across retail, sales, and marketing channels. Cedarcide partnered with me on the brand redesign and developed a cohesive creative system that extended from product packaging to advertising and trade show applications, creating a more consistent and recognizable presence across customer touchpoints.

Creative Direction / Art Direction / Brand Development / Design / Packaging Design / Campaign Creative

Brand Refresh, Product Labels & Packaging, Print Collateral, Direct Mail, Trade Show Booth Graphics, Sales Materials, Print Advertising, Promotional Creative

Championship Campaign + Environmental Design

Following Reicher High School’s football state championship, I was asked to develop a commemorative apparel campaign celebrating the team’s achievement. The project expanded to include a custom trailer wrap for the school’s mobile Gear Store, creating a highly visible branded retail environment used to sell school apparel and merchandise at sporting events.

Art Direction / Graphic Design / Apparel Design / Environmental Design

T-Shirt Graphics, Environmental Graphics, Production-Ready Artwork

Brand Identity + Digital Creative

Social Workers Are Awesome was created to provide education, career resources, self-care, and coaching for professionals in the social services field. For their launch, I developed a warm, approachable visual identity centered around the human connections at the heart of social work. Hand-lettered typography, a muted navy and soft pink palette, and a supporting system of duotone imagery created a recognizable brand that could extend consistently across digital and print applications.

Creative Direction / Art Direction / Brand Development / Visual Identity / Design

Logo & Visual Identity, Brand Color System, Supporting Brand Graphics, Digital Assets, Print Collateral, Social Media Creative, Brand Applications