Brand Identity + Esports Creative

Blue Otter League needed a distinctive identity that could bring the personality of a professional League of Legends esports organization to life across competitive gaming, streaming, and digital content. The creative challenge was transforming the typically playful image of an otter into a bold, competitive mascot, supported by a modern visual system of geometric forms and digital-inspired graphics. The identity was expanded into a flexible family of marks for the league, its competitive team, podcast, social channels, and Twitch presence.

Art Direction / Brand Development / Visual Identity / Design / Digital Creative / Illustration Direction

Logo & Visual Identity, Mascot Design, Logo Variations, Blue Otter Gaming Identity, Otter Talk Podcast Identity, Twitch Screens & Overlays, Animated Background Graphics, Social Media Assets, Promotional Materials, Digital Brand Applications