Creative Direction + Franchise Brand Leadership

As Creative Director, I led a creative team supporting Mr. Appliance’s national franchise network, overseeing brand stewardship and the development of marketing and advertising creative across national and local applications. The work included major brand touchpoints such as a website redesign and new vehicle graphics, along with ongoing franchise communications and marketing support designed to maintain a cohesive brand presence across markets.

Creative Direction / Art Direction / Team Leadership / Brand Stewardship / Campaign Development / Photo Shoot Planning & Direction / Franchise Brand Support

Website Redesign, Vehicle Graphics, Integrated Campaign Creative, Brand Guidelines, Print Advertising, Digital Advertising, Direct Mail, Marketing Collateral, Quarterly Franchise Newsletter, Photo Shoot Planning, Franchise Marketing Materials, Brand Standards & Creative Toolkits