Brand Launch + Franchise Creative Leadership

Following The Dwyer Group’s agreement with Canada-based Sunshine Grounds Care, The Grounds Guys needed a new brand identity and creative platform for its expansion into the United States. I helped develop and launch a polished visual system built around rich green and gold, contemporary typography, modular layouts, and vibrant photography—positioning the emerging franchise as a professional, premium grounds care brand with a strong sense of community. The identity was subsequently extended across hundreds of national and local marketing applications as the franchise rapidly expanded throughout the U.S.

Creative Direction / Art Direction / Brand Development / Design / Team Leadership / Brand Stewardship / Campaign Development / Photo Shoot Planning & Direction / Photography / Franchise Brand Support

Brand Launch & Visual Identity, Brand Guidelines, Integrated Campaign Creative, Print Advertising, Digital Advertising, Direct Mail, Marketing Collateral, Franchise Marketing Materials, Photography, Photo Shoot Planning & Direction, Promotional Materials, Brand Standards & Creative Toolkits