Creative Direction + Large-Scale Experiential Branding

The Dwyer Group’s 2014 Reunion brought together more than 1,800 franchisees, executives, vendors, and partners for a week of speakers, breakout sessions, program launches, a trade show, and franchise events. Built around an “Above & Beyond” superhero theme, the creative concept transformed each franchise brand into a unique hero inspired by its services and personality, giving every brand an individual identity while unifying the entire portfolio within one immersive event experience. Over a 13-month development cycle, I directed all aspects of creative from initial theme and character concepts through final event execution.

Creative Direction / Team Leadership / Experiential Creative Direction / Concept Development / Executive Collaboration / Multi-Brand Coordination / Vendor & Production Oversight

Event Theme & Creative Direction, Superhero Character Concepts, Event Identity System, Website, Print Collateral, Stage & Environmental Graphics, Trade Show Creative, Large-Format Graphics, Keynote Presentations, Signage & Wayfinding, Promotional Products, Apparel, Digital Event Assets, Multi-Brand Creative Applications