Creative Direction + Franchise Brand Leadership

As Creative Director, I led a creative team supporting Mr. Rooter’s national franchise network and oversaw the creative development of hundreds of marketing and advertising projects across a broad range of channels. The role combined day-to-day creative leadership with long-term brand stewardship, evolving the visual system while ensuring national campaigns, digital experiences, and locally executed franchise marketing maintained a consistent and recognizable brand.

Creative Direction / Art Direction / Team Leadership / Brand Stewardship / Campaign Development / Photography / Franchise Brand Support

Integrated Campaign Creative, Brand Guidelines, Print Advertising, Digital Advertising, Direct Mail, Marketing Collateral, Website Redesign, Photography, Photo Shoot Planning & Direction, Franchise Marketing Materials, Brand Standards & Creative Toolkits