I'm an award-winning creative and brand leader with 20 years of experience building brands, developing campaigns, and leading creative teams across in-house organizations, agencies, franchise systems, and growing businesses.
My career started in graphic design and visual communications, and that foundation still shapes how I work today. I believe strong creative begins with understanding the brand, the audience, and the business problem. Over the years, my role has expanded from hands-on design and art direction into creative leadership, brand strategy, team development, and marketing strategy, giving me a broader perspective on how creative work connects to the business around it.
I've led creative for national and international franchise brands, managed multidisciplinary in-house teams, developed and evolved brand identity systems, directed high-volume creative departments, created advertising for major entertainment brands, and helped organizations translate business objectives into meaningful brand experiences. My work has crossed digital, print, web, packaging, environmental, experiential, advertising, and just about everything in between.
Today, I lead Magnetar Advertising while remaining closely connected to the craft. Depending on the project, that might mean developing a brand strategy, directing a designer or developer, building a campaign concept, reviewing UX, working through typography, advising a client on where their marketing dollars should go—or opening Adobe Illustrator and doing the work myself.
Creative Leadership
Creative Direction • Art Direction • Team Leadership • Creative Operations • Creative Strategy
Brand
Brand Strategy • Brand Identity • Visual Systems • Brand Guidelines • Brand Development • Multi-Location & Franchise Brands
Design & Experience
Graphic Design • Advertising • Digital • Web Design • UX/UI • Print • Packaging • Environmental • Experiential
Marketing
Campaign Strategy • Integrated Advertising • Digital Strategy • Media Planning & Buying • Marketing Strategy
600+ Franchise Locations
Led creative at the corporate level for a national franchise system, developing brand and campaign work deployed across the network while regularly supporting individual franchise locations directly.
2,000–3,000 Projects Annually
Led a nine-person creative team producing high-volume creative across 6–12 brands, from national campaigns and brand systems to local franchise marketing.
$1M+ Marketing Budgets
Managed seven-figure advertising budgets and multidisciplinary teams spanning creative, digital, web, media, social, and public relations.
20+ AAF Awards
Recognized for creative direction, graphic design, advertising, photography, and illustration.
80+ Brands
Worked with more than 80 brands across a broad spectrum of industries.
Six Flags Entertainment • Neighborly / The Dwyer Group • Mr. Rooter • Mr. Electric • Mr. Appliance • Rainbow Restoration • The Grounds Guys • Glass Doctor • Aire Serv • Shine Franchise Group • Frontier Senior Living • Sagora Senior Living • Palace Entertainment • Apex Parks Group • Raging Waters • Kennywood • H2OBX • SpeedPro North America
Recipient of more than 20 American Advertising Federation awards throughout my career, including Gold, Silver, and Bronze ADDY Awards and a Judge's Award, with recognition spanning creative direction, graphic design, advertising, photography, and illustration.
I'm always interested in opportunities to build great brands, lead talented creative teams, and create work that makes an impact.