Creative Direction + Large-Scale Experiential Branding

The Dwyer Group’s annual Reunion brought together more than 2,000 franchisees, executives, vendors, and partners for a week of speakers, breakout sessions, program launches, a trade show, and franchise events. For the 2015 Austin Reunion, “Dwyer City Limits,” I spent 13 months directing the creative development of an immersive music-inspired event identity in which each franchise brand represented a different musical genre while remaining connected to a unified conference theme. I led the creative process across internal design teams, brand presidents, C-suite leadership, event planners, and production vendors from concept through final execution.

Creative Direction / Team Leadership / Experiential Creative Direction / Executive Collaboration / Multi-Brand Coordination / Vendor & Production Oversight

Event Theme & Creative Direction, Event Identity System, Website, Print Collateral, Stage & Environmental Graphics, Trade Show Creative, Large-Format Graphics, Keynote Presentations, Signage & Wayfinding, Promotional Products, Apparel, Digital Event Assets, Multi-Brand Creative Applications