Brand Development + Apparel E-Commerce

Skull State was a self-owned apparel brand built from concept through launch around original skull-themed artwork and merchandise. As Owner and Creative Director, I developed every aspect of the brand—from visual identity and original apparel graphics to product selection, e-commerce, social presence, and production—creating a complete direct-to-consumer brand while managing both the creative and operational sides of the business.

Ownership / Creative Direction / Art Direction / Brand Development / Illustration & Design / E-Commerce Design / Product Development / Marketing

Logo & Visual Identity, Original Apparel Artwork, T-Shirt & Merchandise Design, Product Selection, Shopify Store Design & Build, Website Graphics, Product Labels, Social Media Branding & Content, Facebook & Instagram Creative, Digital Advertising, Print Production, Drop-Shipping & Production Coordination