Brand Refresh + National Franchise Creative

Shine needed a more contemporary and cohesive brand system that could support its growing network of 50+ locations while maintaining the approachable personality of the existing brand. The refresh evolved the identity rather than replacing it, creating a more flexible visual system for use across national and local marketing.

Creative Direction / Brand Strategy / Art Direction / Design

Brand Identity, Brand Guidelines, Website, Digital Advertising, Email Marketing, Print Collateral, Direct Mail, Vehicle Graphics, Environmental Graphics, Social Media, Franchise Marketing, Templates