Conference Branding + Experiential Design

Hosted in Charlotte, NC, Shine’s 2026 “Full Throttle” conference brought its racing-inspired theme to life through an immersive visual experience spanning the entire event. Working alongside Shine’s marketing team to establish the creative direction, I developed a bold, high-energy identity that carried the NASCAR-inspired concept across environmental graphics, presentations, apparel, print, awards, and attendee touchpoints.

Creative Direction / Art Direction / Event Branding / Design / Experiential Design

Conference Logo & Visual Identity, Floor Graphics, Posters & Environmental Graphics, T-Shirt Design, Executive Presentation Deck, Awards Banquet Presentation, Print Materials, Table Tents, Event Collateral, Custom Award & Medallion Design