Brand Development + Consumer Product Launch

As a business partner, Creative Director, and Marketing Director for LUäR Supplements, I led the creative development and marketing of a topical CBD and essential oils wellness brand. From competitive research and brand positioning through packaging, e-commerce, and promotional execution, I helped build a cohesive consumer brand designed to differentiate LUäR in the wellness market and communicate its focus on premium ingredients and targeted topical products.

Creative Direction / Art Direction / Brand Strategy / Design / Marketing Direction / Competitive Research / Business Partnership

Brand Identity, Product Packaging & Labels, E-Commerce Website Design, Marketing Collateral, Digital & Social Media Assets, Experiential Materials, Promotional Products, Apparel, Product Photography & Creative, Sales & Marketing Materials