Creative Direction + Large-Scale Experiential Branding

The Dwyer Group’s 2013 Reunion brought together more than 1,800 franchisees, executives, vendors, and partners for a week of speakers, breakout sessions, program launches, a trade show, and franchise events. Built around an energetic carnival theme, “Step Up” gave each franchise brand its own sideshow-inspired persona, creating distinct individual expressions while unifying the company’s portfolio within a cohesive event experience. Over a 13-month development cycle, I directed all aspects of creative from initial concept development through final event execution.

Creative Direction / Team Leadership / Experiential Creative Direction / Concept Development / Executive Collaboration / Multi-Brand Coordination / Vendor & Production Oversight

Event Theme & Creative Direction, Sideshow-Inspired Brand Concepts, Event Identity System, Website, Print Collateral, Stage & Environmental Graphics, Trade Show Creative, Large-Format Graphics, Keynote Presentations, Signage & Wayfinding, Promotional Products, Apparel, Digital Event Assets, Multi-Brand Creative Applications