Editorial Design + Publication Concept Study

Back of House is a self-initiated editorial design study exploring the development of a restaurant-industry publication from audience research and positioning through art direction and visual execution. Conceived for restaurant owners and managers, the monthly publication was designed as an informed advisor—combining industry insights, success stories, and practical business guidance within a clean, contemporary editorial system that feels authoritative, approachable, and purposeful.

Art Direction / Editorial Design / Publication Strategy / Market Research / Audience Development / Concept Development / Graphic Design

Publication Concept, Editorial Art Direction, Cover Design, Editorial Layouts, Typography System, Visual Identity, Audience & Market Research, Publication Positioning, Custom Graphics