Creative Direction + Consumer Brand Evolution

As Creative Director for Personal Trainer Food, I led the evolution of the direct-to-consumer weight-loss meal brand while remaining deeply involved in hands-on design and art direction. I directed a comprehensive brand update spanning visual standards, packaging, digital experiences, and marketing creative; led the redesign of the e-commerce website; and developed the UX/UI for the customer account portal. I also managed an internal creative and digital team and helped launch sister brand Fudoozie, extending my role across two distinct consumer brands.

Creative Direction / Art Direction / Design / Team Leadership / Brand Stewardship / UX/UI Design / Digital Creative / Campaign Development / Creative Strategy

Brand Guidelines & Visual Standards, E-Commerce Website Redesign, UX/UI & Customer Portal Design, Product Packaging & Labels, Landing Pages, Digital Advertising, Weekly Promotional & Sales Creative, Print Collateral, Infographics, Social Media Creative, Email & Web Graphics, Campaign Creative