Art Direction + Editorial Design

Developed as a marketing resource for more than 1,100 franchisees across seven Dwyer Group brands, ROI Magazine was a 24-page publication designed to help franchise owners navigate an evolving marketing and advertising landscape. As Art Director, I established a distinctive editorial system featuring dramatic grayscale imagery, high-contrast yellow accents, clean information hierarchy, colorful feature spreads, and infographic-driven content that made complex marketing topics approachable and engaging.

Art Direction / Editorial Design / Graphic Design / Information Design / Visual Storytelling

Publication Design, Editorial Layouts, Cover Design, Infographic Centerfolds, Data Visualization, Custom Graphics, Typography & Layout Systems, Print-Ready Production