Creative Direction + Franchise Brand Leadership

As Creative Director, I led a creative team supporting Mr. Electric’s national franchise network, overseeing a wide range of marketing, advertising, and brand initiatives. In addition to managing ongoing creative development, I led an update to the brand’s graphical standards and partnered on a comprehensive website redesign, helping modernize the brand while maintaining consistency across national communications and locally executed franchise marketing.

Creative Direction / Art Direction / Team Leadership / Brand Stewardship / Campaign Development / Digital Creative / Franchise Brand Support

Graphical Standards & Brand Guidelines, Website Redesign, Integrated Campaign Creative, Print Advertising, Digital Advertising, Direct Mail, Marketing Collateral, Conference Logos & Event Branding, Quarterly Franchise Newsletter, Franchise Marketing Materials, Brand Standards & Creative Toolkits