Campaign Design + National Television Promotion

When The Dwyer Group’s CEO, Dina Dwyer-Owens, was selected to appear on CBS’s Undercover Boss, the company was given the opportunity to develop a limited promotional campaign surrounding the episode. As the sole internal designer assigned to the project, I developed the campaign across digital, event, and customer-facing applications while working within CBS brand requirements and an approval process that required all creative assets to be reviewed prior to production and distribution.

Lead Design / Campaign Design / Art Direction / Digital Design / Production Design / Brand Compliance

Watch Party materials, Banner Stands, Promotional Buttons, Technician Leave-Behind Materials, Promotional Web Page, Digital Campaign Assets