Event Branding + Campaign Creative

For the American Advertising Federation District 10 Winter Conference in Waco, I volunteered to concept and develop the event’s creative campaign as a member of AAF Waco. Designed for an audience of advertising and marketing professionals, the concept took inspiration from graphic novels, using custom superhero characters, digitally painted imagery, bold color, and a gritty visual style to create a distinctive event identity. The campaign was extended across print, digital, and environmental applications throughout the three-day conference.

Art Direction / Concept Development / Design / Illustration / Event Branding / Campaign Development

Event Identity & Campaign Creative, Custom Character Illustrations, Digital Painting, Print Collateral, Digital Promotional Assets, Event Graphics, Environmental Applications, Conference Materials