Brand Refresh + Global Franchise Creative Leadership

As Creative Director for Rainbow International, now Rainbow Restoration, I led a comprehensive brand refresh for one of the world’s largest restoration franchise systems, with more than 450 locations across five countries at the time. The initiative modernized the brand across virtually every major customer and franchisee touchpoint, creating a more cohesive visual system that could be consistently implemented across a large international network.

Creative Direction / Art Direction / Team Leadership / Brand Strategy / Brand Stewardship / Franchise Brand Support / Digital Creative

Logo Redesign, Visual Identity & Brand Guidelines, Fleet Graphics, Website Redesign, Print Collateral, Advertising Creative, Franchise Marketing Materials, Trade Show & Event Materials, Digital Assets, Environmental Brand Applications, Brand Standards & Creative Toolkits