Creative Direction + Lifestyle Editorial Design

My Home Life was a consumer-facing lifestyle brand created by The Dwyer Group to deliver useful, engaging content centered on the home and family life. Drawing expertise and content from across the company’s portfolio of home-service brands, MHL covered topics including home safety, design, DIY, maintenance, and family engagement through a digital magazine and supporting social channels. I established the publication’s visual direction by designing the inaugural issue, then led my creative team in evolving and producing subsequent editions and digital content.

Creative Direction / Art Direction / Editorial Design / Design / Team Leadership / Digital Creative / Visual Storytelling

Digital Magazine Design, Inaugural Issue Design, Editorial Layouts, Visual Identity, Social Media Creative, Digital Content, Typography & Layout Systems, Multi-Brand Content Applications