254-548-1693
JamesCarrollBrown@Gmail.com
Fort Worth, Texas
JamesBrownCreative.com
Award winning creative professional with more than 15 years of experience in corporate and agency settings with specialties in team leadership, design, advertising, and branding.
Leadership of creative teams and contractors including graphic design, video, photography,
traffic, web development, writing, PR, and production
Branding
Advertising & Marketing Strategy
Project Management
Campaign Development
Media Planning
Presentations & Pitch
Production requirements in digital, search, print, social, outdoor, and other forms of media
Media Buying
Budget Management
Contract Negotiation
Website Design
Art Direction & Graphic Design
Illustration
Mac/PC
Microsoft Office
Basic HTML/CSS
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe Acrobat Pro
Adobe Bridge
Adobe XD
Art Director
July 2019 - Present
Art direct and design a wide variety of advertising materials for clients such as Six Flags, Palace Entertainment, Apex Parks Group, H2OBX and Speed North America. Regular projects include concept boards, key art, logos, print collateral, in-park signage, outdoor advertising, display ads, social assets, packaging and more.
Founder
January 2020 - Present
Boutique agency that partners with primarily multi-unit businesses. Provide solutions in advertising, branding, creative services, websites, media and more.
Corporate Director of Marketing
May 2018 - July 2019
Directed in-house marketing team for one of the nation’s top 50 senior housing operators and its 40 senior living communities. Oversaw department efforts in SEO, SEM, TV, radio, print, design, public relations, website, and social media. Managed all advertising budgets totaling $1M+ annually. Implemented new programs that focused on data, conversion and ROI. Developed and presented marketing plans for communities, acquisitions and new construction.
Marketing Art Director
January 2018 - May 2018
Managed design team, visual standards and brand assets for parent company and all facilities. Designed numerous materials for website, social media and print campaigns.
Creative Director
October 2015 - January 2018
Directed brand standards and creative for Personal Trainer Food and sister brand, Fudoozie. Assisted the director of sales in managing and improving digital and traditional marketing initiatives. Implemented brand guidelines and spearheaded complete website redesign for improved conversion, SEO, and consumer perception. Performed regular art direction, graphic design, and vendor management duties. Designed UX/UI for mobile app. Managed a team of specialists in web development and graphic design.
Creative Director
October 2012 - October 2015
Directed visual standards and creative projects for The Dwyer Group, all subsidiary franchise brands, franchisees, and 60-person in-house agency. Managed department budget of $750k+. Maintained and improved brand standards while working with corporate offices, franchisees, vendors, and outside agency partners to develop effective local, national and international campaigns. Managed multi-channel marketing platform that provided assets and marketing automation services to franchisees. Improved creative processes, elevating quality and quantity of work each year. Directed event creative for system-wide annual conference of 2,000+ attendees.
Senior Graphic Designer
February 2009 - October 2012
Managed a team of graphic designers. Implemented brand standards and streamlined art production process. Developed and executed the visual identity for The Grounds Guys. Produced cross-media grass-roots campaign for The Dwyer Group and subsidiary brands promoting the appearance of then CEO, Dina Dwyer Owens on the acclaimed TV show “Undercover Boss.”
Graphic Designer
June 2006 - February 2009
Bachelor of Arts, Visual Communications with Concentration in Advertising, Cum Laude
Associate of Applied Science, Commercial Art and Advertising
Certificate, Management & Business Ethics
Visual Communication Technology Advisory Board Member
January 2008 - Present
Provide consultation alongside other industry professionals on student and program development. Participate in portfolio reviews and mock interviews for graduating students.
Recipient of 29 ADDY awards from 2006 to 2015 at varying levels for creative direction, illustration, and graphic design.