Packaging + Retail Creative

As an Art Director supporting SPEED North America, I developed packaging and retail creative for a range of trimmer line products currently featured in Lowe’s stores nationwide. I explored concepts designed to differentiate within a highly competitive retail environment while maintaining a cohesive family look across the line. The work extended beyond packaging into point-of-purchase displays and sales presentations designed to communicate product benefits and support retail placement.

Art Direction / Concept Development / Packaging Design / Graphic Design / Presentation Design

Product Labels, Retail Packaging, Packaging Concepts, Point-of-Purchase Displays, Retail Graphics, Sales & Pitch Presentations