Brand Identity + Digital Creative

Social Workers Are Awesome was created to provide education, career resources, self-care, and coaching for professionals in the social services field. For their launch, I developed a warm, approachable visual identity centered around the human connections at the heart of social work. Hand-lettered typography, a muted navy and soft pink palette, and a supporting system of duotone imagery created a recognizable brand that could extend consistently across digital and print applications.

Creative Direction / Art Direction / Brand Development / Visual Identity / Design

Logo & Visual Identity, Brand Color System, Supporting Brand Graphics, Digital Assets, Print Collateral, Social Media Creative, Brand Applications